It's nice to meet you...

I'm a passionate UX researcher and strategist with over 13 years of experience helping teams uncover user behaviors, motivations, and workflows to create meaningful, impactful designs. I love collaborating with cross-functional teams, mentoring others, and combining data-driven insights with creative thinking to solve complex challenges—especially in the dynamic world of B2B and B2B2C technology. For me, it's all about driving innovation and delivering solutions that truly delight users while achieving business goals.